Raja Rani Set To Create Absolute Waves

Raja Rani Set To Create Absolute Waves

Raja Rani has been creating waves of romance, music and comedy; not lagging behind is the man-woman relationship. The few, who have seen the movie, predict the movie to be the next big film and if it continues the same then it will be a massive film, trade pundits say. This will be the biggest release for Arya, as the film is all set to conquer the screen space world over. The Raja Rani team, which had adopted horizontal roadblock strategy on the trailer release day all across the 14 channels, is going up a step further as the film is doing a vertical roadblock on Radio Mirchi for 6 hours, during which only Raja Rani spots will be aired.

 

 

 

 

 

Raja Rani is going to get the distinguished title of the only film in the history of cinema to have used both the vertical as well as horizontal ad roadblocks. The TV roadblock which was done across 14 channels, ensured that the trailer reached out to more than 30 lakh people across Tamil Nadu at one go. The movie is the widest release ever for both Arya and Jai not only in Tamil Nadu, but also in other markets including Kerala, Karnataka, Mumbai, Malaysia, and rest of the overseas markets.

 

Indian Cinema centenary celebrations

Indian Cinema centenary celebrations

 

 

 

The four-day celebration (Sep 21-24) to mark the centenary of Indian cinema jointly organised by the Tamil Nadu government and the South Indian Film Chamber of Commerce, kicked off in style.

 Tamil Nadu Chief Minister Jayalalithaa who inaugurated the function said cinema remained at the zenith of all achievements made by the human civilization.

 Jayalalithaa said that TN has been a land of growth for those who come here and excel in cinema. Jayalalithaa added: 'It is because those who are associated with the industry practise the virtue of live and let live.'

 The Chief Minister elaborated: 'The Tamil film industry which was in the clutches of a family has been functioning independently for the last two years, under the AIADMK rule. Those who were trying to monopolise the film industry fell due to their own attitude.'

Jayalalithaa also distributed bioscopes as mementos to 59 people who had left a mark in their respective fields in the industry. The recipients included actors Rajinikanth, Kamal Haasan, Sivakumar, Vivek, SS Rajendran, Saroja Devi, Sowcar Janaki, Kanchana, Manorama, Simran, Meena, Trisha music director Ilayaraja, producers AVM Saravanan, Abirami Ramanathan and others.

Jilla

Ilayathalapathy Vijay – Mohanlal multi-starrer Jilla is getting ready for Pongal 2014 release. The film produced by RB Chowdhary under the banner of Super Good Films is directed by Nesan. 
It is one of the biggest movies in Tamil as the Vijay-Mohanlal combo along with Kajal Aggarwal and others with music by D Imman is sure going to rock. There were rumours that the film was postponed to February as the US distributor of the film had tweeted it.

However sources close to the production say that the film will release for Pongal as scheduled. The US distributor wanted to confuse the trade as he is distributing two other Pongal releases (Veeram & Biriyani).
Super Good Film sources are clear that film will certainly be a Pongal release. Remember the Vijay – Super Good Thirupachi was released for Pongal 2005 and it went on to become a super hit. Similarly a lot of Vijay films have released for Pongal like Pokkiri which were all hits.

Meanwhile Mohanlal who had fallen sick during the shoot of the film, has now recovered. The complete professional actor that he is has postponed the shoot of his new Malayalam movie to be directed by Jithu Joseph and given that date for Jilla!